Bull on Wall Street
A one-page lead capture site for a finance offering, built in Webflow from a Figma file inside the client's own custom class naming system.
View live site →- Role
- Webflow Developer
- Design
- Client's Figma
- Industry
- Finance
- Pages
- 1
Overview
A one-page lead capture site for a finance offering — and built inside someone else’s custom class naming system. The client’s convention was their own spin on client-first: familiar at a glance, different in the details. I studied their existing patterns first, then built the page to their rules so it drops seamlessly into their broader site.
Challenge
The client had their own class naming system — loosely based on client-first methodology but modified enough that standard conventions didn't apply. First time encountering a custom framework like this. Had to learn their naming logic on the fly while building the page, keeping everything consistent with their existing structure. One wrong class and the whole system breaks.
Approach
Studied their existing class patterns before writing any code. Mapped out how they named sections, components, and modifiers so every new element I added followed their rules — not mine. Built the page from the Figma file keeping their naming convention intact throughout. When in doubt, referenced their existing pages to stay consistent.
Solution
A one-page Webflow site matching the Figma design, built within the client's custom class naming system. Clean, lead-capture focused, consistent with their broader site architecture.
Results
- Lead-capture page live within the client's existing site — drops into their broader architecture
- Adapted to their custom class system on the fly — every new element follows their rules, not mine
- Built entirely from Figma with no additional specs
- Delivered clean and consistent with the client's own conventions